You have a right to honesty, experience, integrity, objectivity and candid analytical reflections of public perceptions of your organization, and
 

You have a right to enough face-to-face (NOT telephone!) interviews to amount to "critical mass" - that is, enough interviews to produce self-evident and verifiable confirmation of the availability of funds and support for the campaign (50 or more interviews has been the industry standard for generations), and
 

You have a right to a comprehensive study report that documents a solid basis for advice given regarding salient issues pre-agreed to be tested, e.g. "Are there any competitive campaigns to threaten us?", "Is our Board strong enough?", "Is this project needed?" etc., and it should not be padded with reams of boilerplate from "Giving USA", and
 

You have a right to thoughtful, professional recommendations, not solely based upon "opinions" (endless quotes without attribution are useless) but backed by logic and experience regarding all salient issues, and
 

You have a right to solid evidence regarding accessibility/willingness of potential campaign leadership - the most important issue to be discussed in a study, and
 

You have a right to expect counsel to test the water on pledges to the campaign and provide you with verifiable but unwritten commitments for anywhere from 30% to 60% of your proposed goal, with names, specific amounts (possible solicitors) and a cumulative total if the recommendation is to go forward, and
 

You have a right to thoughtful and convincing evidence, based upon the above, of an achievable goal for the campaign, and
 

You have a right to self-evident documentation as to whether a campaign should be waged at all, and timing thereof, and
 

You have a right to a comprehensive, project-specific list of strategy recommendations for a successful campaign, and
 

You have a right to a study result that is absent any contingency that subsequent success depends upon hiring the study-firm for the campaign.